Most service businesses don't have a marketing problem. They have a clarity problem. Foundations installs the systems that move you from founder-led chaos to founder-led clarity — built for businesses between $500K and $10M in annual revenue.
Culture. Marketing. Operations. — Align the system. Unlock the revenue.
Founders are running operations, sales, and delivery while marketing happens in fits and starts.
Misalignment between the offer, the audience, and the way leads convert creates friction that owner-time alone can't fix. Plans get made and stall. Campaigns start and don't finish. The team can't keep pace with the founder, and the founder can't slow down enough to teach. Foundations is the lightest version of the framework we use with $10M+ companies — built for the stage where the founder is still the system.
Same framework as the parent CMO Systems brand. Smaller scope. We align three things — and the rest of the business follows.
Accountability, ownership, and clarity across the team. Who owns what stage of revenue.
How revenue actually flows through your business. Where it leaks, where it stalls, where it compounds.
Demand quality, messaging, and conversion. The numbers that decide whether the system is working.
A focused engagement to identify and eliminate revenue friction in your business. Two phases. Two deliverables. Six to eight weeks.
Pricing is set by the size of your business. The Sprint is fixed-fee — no surprises, no hourly billing.
| Tier | Annual Revenue | Duration | Investment |
|---|---|---|---|
| Bootstrapped | $500K–$1M | 6 weeks | $7,500 |
| Growth | $1M–$3M | 6 weeks | $15,000 |
| Scale | $3M–$10M | 8 weeks | $25,000 |
By the end of the Sprint, you have the systems and the language to run marketing without the founder being the bottleneck.
Optional post-Sprint retainer. Three commitment levels — choose the one that matches what you need. Every tier carries the same framework; the difference is cadence and depth.
| Tier | Hours / mo | Cadence | Best For | Investment |
|---|---|---|---|---|
| Coach | 4 hrs | Monthly + async | Founder needs accountability, not execution | $1,500 / mo |
| Builder | 10 hrs | Bi-weekly + same-day async | Active execution support | $3,750 / mo |
| Operator Lite | 20 hrs | Weekly + standing seat | Embedded marketing leadership | $7,500 / mo |
Foundations is built for businesses between $500K and $10M in annual revenue. Two segments fit best:
As your business scales past $10M and complexity grows, Foundations clients graduate into the parent CMO Systems brand and the 90-Day Revenue Alignment Program. Same framework, deeper scope. The system you build during Foundations is the foundation for what comes next.
Same framework. Smaller scope.
Built for the businesses where the founder is still the system.
Tell us a little about your business and we'll get back to you. Or grab the free Scorecard below to see whether a Sprint makes sense.
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Take the free Revenue Friction Scorecard — a short, self-serve diagnostic. It'll give you a starting picture of where your revenue system might be leaking and whether a Sprint is the right next step.
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